• Google Courts Enterprise For Cloud Platform

    March 10, 2017

    Google has always been a company that thinks big. After all, its mission since Day One was to organize and make accessible all of the world’s information.

    The company is going to have to take that same expansive and aggressive approach as it looks to grow in a highly competitive public cloud market that includes a dominant player (Amazon Web Services) and a host of other vendors, including Microsoft, IBM, and Oracle. That’s going to mean expanding its customer base beyond smaller businesses and startups and convincing larger enterprises to store their data and run their workloads on its ever-growing …

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  • Google Expands Enterprise Cloud With Machine Learning

    March 9, 2017

    Google’s Cloud Platform is the relative newcomer on the public cloud block, and has a way to go before before it is in the same competitive sphere as Amazon Web Services and Microsoft Azure, both of which deliver a broader and deeper range of offerings and larger infrastructures.

    Over the past year, Google has promised to rapidly grow the platform’s capabilities and datacenters and has hired a number of executives in hopes of enticing enterprises to bring more of their corporate workloads and data to the cloud.

    One area Google is hoping to leverage is the decade-plus of work and …

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  • Why Google’s Spanner Database Won’t Do As Well As Its Clone

    February 15, 2017

    Google has proven time and again it is on the extreme bleeding edge of invention when it comes to scale out architectures that make supercomputers look like toys. But what would the world look like if the search engine giant had started selling capacity on its vast infrastructure back in 2005, before Amazon Web Services launched, and then shortly thereafter started selling capacity on its high level platform services? And what if it had open sourced these technologies, as it has done with the Kubernetes container controller?

    The world would be surely different, and the reason it is not is …

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  • Learning From Google’s Cloud Storage Evolution

    October 28, 2016

    Making storage cheaper on the cloud does not necessarily mean using tape or Blu-Ray discs to hold data. In a datacenter that has enormous bandwidth and consistent latency over a Clos network interconnecting hundreds of thousands of compute and storage servers, and by changing the durability and availability of data on the network and trading off storage costs and data access and movement costs, a hyperscaler can offer a mix of price and performance and cut costs.

    That, in a nutshell, is what search engine giant and public cloud provider Google is doing with the latest variant of persistent storage …

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  • The Inevitability Of Private Public Clouds

    August 3, 2016 Timothy Prickett Morgan

    Call it a phase that companies will have to go through to get to the promised land of the public cloud. Call it a temporary inevitability, as Microsoft does. Call it stupid if you want to be ungenerous to IT shops used to controlling their own infrastructure. Call it what you will, but it sure does look like all of the big public clouds are going to have to figure out how to offer private cloud versions of their public cloud infrastructure, and Amazon Web Services be no exception if it hopes to capture dominant market share as it …

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  • Innovation For Rent Is The Heart Of Google’s Cloud

    March 23, 2016

    Search engine giant Google has invented so much sophisticated and scalable infrastructure for gathering, processing, and storing information that you cannot help it for wanting you to just consume what it has created as an abstracted platform service, just like the programmers at Google do.

    But that is not how the world works, at least not yet.

    Even as the company’s top brass talked at the Next 2016 conference in San Francisco about how its Cloud Platform was different from key competitors Amazon Web Services, Microsoft Azure, and IBM SoftLayer, and Rackspace Hosting, the discussion always drifted towards services and …

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  • Stacking Up The Next Modern Platform

    October 16, 2015 Joe Beda

    A few weeks ago, I put together a list of the elements of what I considered a production software stack, or platform, for running modern applications based on my experiences on how to break down these problems after having spent ten years at Google.

    A lot of the feedback I got on that list is that it is a very opinionated list in terms of basing things on top of containers. It is definitely not a one size fits all list, but it does point the way to the things that you do need, in some shape or form, …

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  • Cloudy Machine Learning For The Masses

    April 10, 2015

    If there is one lesson that the big three public cloud providers teach, it is that there is no substitute for breadth and depth in software engineering. And ironically, as each one presents yet another new service that simplifies the life of IT operations, the rest of the world that then becomes dependent on these services and does not do its own thinking not only becomes a bit dumber, but also that much more dependent.

    It’s a brilliant business model, if you really consider it. And now that the big three clouds – Amazon Web Services, Microsoft Azure, and Google …

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