Your organization depends on your web applications to do business – from customer facing eCommerce, banking or travel applications, to mission-critical applications for your employees or partners. When it comes to performance, visitors’ expectations for service and reliability are high. Speed matters, and every second counts. In fact, a one second delay in response time can reduce conversions by 7%, page views by 11% and customer satisfaction by 16%.i The average online shopper expects your website to load in two seconds or less. And after three seconds, up to 40% will abandon your site.
Furthermore, when a site has an outage, 9% of online customers permanently abandon it and 48% of site users establish a relationship with a direct competitor.iii Besides lost revenue, your brand can be severely damaged as a result, since Internet users communicate their negative web experiences to 17 people on average.
In addition, ensuring quality online experiences for your internal customers, employees and partners is critical for your organization. Slow internal applications can severely hinder employee and partner productivity, bring your business to a stop, and put a strain on IT teams and application owners who need to spend valuable time and resources chasing down the root cause of a slow application along with their web development peers.
In this new era of rapid development, heterogeneous application platforms, and third-party components, composite applications are no longer entirely served from internal IT infrastructures. However, the pressure to optimize web performance has never been higher. Today, user satisfaction is everything. Your app must perform or your customers will defect to your competition and saturate your internal IT helpdesk systems with issue requests.
As you get ready to speed up your site, maximize revenue and protect your brand, let’s review why New Relic is the clear web application performance management (APM) choice for you and your organization.
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