On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and stores page view and application transaction events from web applications by default. Using a simple querying language, developers and business users can answer specific questions about their companies’ web application features and customer usage to provide business-centric insight. In this report, we explain why software analytics solutions should be a part of the enterprise technology management road map and how they can be used to ensure that infrastructure and operations (I&O) is seen as a key partner in supporting the business technology (BT) agenda.